HURAKAN团队立足新能源充电行业场景痛点,聚焦公共商用智能充电站全流程工业设计落地,摒弃纯概念化创意输出,深耕产品量产落地、场景适配与实用优化全链路服务。项目前期深度调研城市商圈、社区、高速场站等多元应用场景,结合户外复杂工况、用户使用习惯与量产工艺标准,完成从需求拆解、方案迭代、结构优化到样机测试、量产对接的全闭环落地,全程跟进模具调试、工艺落地与细节校准,以严谨的落地实操能力,保障设计方案1:1高效落地,规避量产偏差与场景适配漏洞,为客户打造高稳定性、高适配性的标准化智能充电设备产品。
Based on the pain points of the new energy charging industry, the HURAKAN team focuses on the full-process industrial design and implementation of commercial smart charging stations. Abandoning conceptual creativity, we provide full-link services including mass production implementation, scenario adaptation and practical optimization. In the early stage of the project, we conducted in-depth research on diverse application scenarios such as urban business districts, communities and highway stations. Combined with complex outdoor working conditions, user habits and mass production process standards, we completed a full closed-loop implementation from demand decomposition, scheme iteration and structural optimization to prototype testing and mass production docking. We followed up mold debugging, process implementation and detail calibration throughout the process, ensuring the efficient 1:1 implementation of design schemes with rigorous practical capabilities, avoiding mass production deviations and scenario adaptation loopholes, and creating standardized smart charging equipment with high stability and adaptability for clients.
在造型设计层面,团队打破传统充电设备笨重、同质化的外观短板,以极简科技美学为核心,采用一体化流线型机身设计,搭配精细化圆弧倒角与分区式视觉结构,弱化设备工业硬朗感,实现与城市公共空间、商业场景、交通场站的自然融合。同时优化机身色彩体系与材质配比,选用耐候性金属材质与哑光阻燃面板,兼顾户外防晒、防水、抗老化的实用属性与高级视觉质感,跳出行业同质化设计僵局,让产品既是功能性充电设备,也是适配城市景观的公共智能设施,打造差异化视觉标签。
In terms of modeling design, the team breaks the bulky and homogeneous appearance shortcomings of traditional charging equipment. Centering on minimalist technological aesthetics, we adopt an integrated streamlined fuselage design with refined arc chamfers and zoned visual structures to weaken the industrial rigidity of the equipment and achieve natural integration with urban public spaces, commercial scenarios and traffic stations. Meanwhile, we optimize the fuselage color system and material ratio, adopting weather-resistant metal materials and matte flame-retardant panels to balance the practical attributes of outdoor sun protection, waterproofing and aging resistance with high-level visual texture. Breaking the industry’s homogeneous design deadlock, the product is not only a functional charging device, but also a public smart facility adapted to urban landscapes, creating differentiated visual labels.

结构与人机交互的创新迭代,是本次项目的核心亮点之一。针对传统充电站枪线沉重、收纳杂乱、操作繁琐、散热不佳等行业痛点,团队完成多项结构性优化,通过内部腔体重构与轻量化传动结构设计,大幅降低充电枪负重,优化枪线收纳轨迹,彻底解决枪线拖地、缠绕、易损耗问题。同时重新规划设备散热风道与防水防尘结构,提升设备户外运行稳定性与使用寿命。人机层面简化操作逻辑,升级高清触控交互界面,优化屏幕倾角与按键布局,适配不同身高用户操作习惯,新增智能提示、故障预警、预约充电可视化交互功能,大幅降低用户操作门槛,实现高效、便捷、人性化的充电体验。
The innovative iteration of structure and human-computer interaction is the core highlight of this project. Aiming at industry pain points of traditional charging stations such as heavy charging cables, messy storage, cumbersome operation and poor heat dissipation, the team has completed multiple structural optimizations. Through internal cavity reconstruction and lightweight transmission structure design, the weight of charging guns is greatly reduced, and the cable storage track is optimized, completely solving the problems of cable dragging, winding and easy damage. Meanwhile, we redesign the heat dissipation air duct and waterproof and dustproof structure of the equipment to improve the operational stability and service life of outdoor equipment. At the human-computer level, we simplify the operation logic, upgrade the high-definition touch interactive interface, optimize the screen inclination and button layout to adapt to the operation habits of users of different heights, and add visual interactive functions such as intelligent prompts, fault early warnings and scheduled charging, greatly lowering the user operation threshold and realizing an efficient, convenient and humanized charging experience.

依托全维度的创新设计与扎实的落地能力,本次智能充电站产品实现了全方位的商业价值升级。差异化的外观美学与精细化工艺质感,助力客户产品摆脱低价内卷,成功实现品牌溢价,跻身中高端商用充电设备市场。人性化交互体验与稳定可靠的结构性能,大幅提升用户使用满意度与复购率,产品市场口碑持续攀升;多场景适配的标准化设计,有效降低客户量产与运维成本,提升产品批量铺货效率,快速覆盖社区、商业、交通等多元市场场景。相较于客户前代产品,新品上市后市场渗透率显著提升,终端销量稳步增长,有效助力客户抢占新能源充电赛道市场份额,构建核心产品竞争壁垒。
Relying on all-dimensional innovative design and solid implementation capabilities, the smart charging station has achieved comprehensive commercial value upgrading. The differentiated appearance aesthetics and refined craftsmanship help clients’ products get rid of low-price involution, realize brand premium successfully, and enter the mid-to-high-end commercial charging equipment market. The humanized interactive experience and stable structural performance greatly improve user satisfaction and repurchase rate, continuously enhancing product market reputation. The multi-scenario adaptive standardized design effectively reduces clients’ mass production and operation costs, improves bulk stocking efficiency, and quickly covers diverse market scenarios such as communities, commerce and transportation. Compared with the client’s previous products, the new model achieves a significant increase in market penetration and steady growth in terminal sales, effectively helping clients seize market share in the new energy charging track and build core product competition barriers.

HURAKAN始终坚持“设计落地赋能商业增长”的核心理念,不做脱离量产与市场的空泛创意。本次智能充电站项目,从场景需求出发,以造型创新塑造产品颜值优势,以结构与人机优化夯实产品实用价值,以落地化设计兑现商业效益,完整呈现团队从设计创新、工艺打磨到商业赋能的全链条专业服务能力。未来团队将持续深耕新能源工业设计领域,以严谨的落地思维与前沿的创新设计,为客户打造兼具颜值、性能与市场竞争力的优质产品,持续助力品牌长效商业发展。
HURAKAN always adheres to the core philosophy of "design implementation empowers commercial growth" and never engages in empty creativity divorced from mass production and market demand. Starting from scenario requirements, this smart charging station project shapes product appearance advantages through modeling innovation, consolidates product practical value through structural and human-computer optimization, and delivers commercial benefits through implementable design, fully demonstrating the team’s full-chain professional service capabilities from design innovation and craftsmanship polishing to commercial empowerment. In the future, the team will continue to delve into the field of new energy industrial design, and create high-quality products with excellent appearance, performance and market competitiveness for clients with rigorous implementation thinking and cutting-edge innovative design, continuously empowering the long-term commercial development of brands.
